GraphicVent completed a Leicester Photoshoot for a set of boutique shops in the heart of Leicester. Profiling the businesses for promotion of the street. We spent the day walking round and chatting to the set of shops on the street in Leicester. The job itself was an absolute pleasure to take part in. The set of boutique shops lived up to their reputation of being small but big on personality. Photographing people at work can be tricky at times but every shop showed their passion for what they do and were happy to help and take part. Obviously some owners needed a little more coaxing but they all understood the importance of promotion.
Traffic spikes …nice problem to have, but best off avoided
You might not actually know what traffic spikes are, but odds on you will have heard of them without realising. Next time you watch a program on TV and there is a website/company promoted. Try going to their site. There will be a good chance the site is down because they have not taken measures to prevent downtime.
Even Amazon suffers sometimes. Amazon’s performance on Amazon Prime Day this year is a superb example. They were a victim of their own marketing success. Millions of people were trying to access their website at the same time and the system simply couldn’t cope. It lead to a lot of disappointment.
Now, much as we’d all love to have the headache of dealing with oodles of customers, a smaller scale problem can still exist for the minnows swimming around the internet pool. Anything from an overly zealous bulk emailing, to a news article on a trending topic, to a TV appearance can cause a spike in visitor numbers.
Just for a bit of fun, quote from a book by CMDR Chris Hadfield. We created this poster to put up in the office to encourage us to be ready!!!
“If you have the time, use it to get ready”
GraphicVent created this Signature Thomas Cook infographic via wearecampbellbrown.com, thomas cook’s PR agency. The info graphic needed to convey Handwriting and personality, nostalgia and identity so we created this… Making it more personal we added the elements that make up the personality of a hand written piece of communication.
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Well what a nice thing for a friday, our infographic for Thomas Cook has gone live. GraphicVent were asked to create the Thomas Cook infographic via wearecampbellbrown.com, thomas cook’s PR agency. It talks and illustrates the differences between the generations and winter holidays… we don’t need to go on as the info graphic should tell the story.