Brand Design Reel Drive
Graphic vent were asked to work on the Brand Design for Reel Drive, a production company based in London.
Company Naming
GraphicVent were lucky enough to get involved in the company naming of Reel Drive. These days it’s pretty rare to get involved so early but on this occasion Natalie and Jos, the company Directors were happy for us to help. The bonus was they went for one of the names we suggested and the rest is now in print and designed. The name Reel Drive came about because, Reel is the film and production side of the business. The drive is the production driver side to the business.
The Brand design needed to be subtle as Reel Drive mainly work as production support, in this industry they do not shout about brands too loudly. They wanted something modern and trendy so we opted for a script style font that could be used in different ways.
The Stationary is on a 600gsm grey board and the details are foil blocked one side and the logo foiled on the other. We used a specialist foil block printer in London to achieve the perfect finish on the business cards (defiantly the best foil blocking we’ve seen) The van is grey (we mentioned subtle) and will have a metallic finish Reel Drive logo.
The website is coming soon and will mainly showcase the Drive part of reel drive as it’s such a unique service, so watch this space.
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